NE -Head of Revenue Marketing (Field & Demand Generation)
Nexton
March 10, 2026
Full-time
Remote
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Role Overview<\/b>
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Nexton is a U.S.\-based, profitable B2B technology services company building a bridge between the worldâs most ambitious technology companies and exceptional engineering talent in Latin America.
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Our mission goes beyond staffing. By creating access to high\-quality, global opportunities, we help talented engineers in the region learn, grow, and build world\-class careers. Over time, many of them go on to lead teams, start companies, and create a compounding economic and social impact across Latin America.
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We are hiring a Head of Revenue Marketing (Field & Demand Generation)<\/b> to play a critical role in scaling that mission. By building a high\-touch, relationship\-driven demand engine, this role directly influences how many opportunities we can create and how much impact we can have in the region.
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This is a senior individual contributor (IC) role. You will be the sole owner and hands\-on executor of all revenue marketing programs, with no direct reports. You will operate with significant autonomy, acting as a mini\-CMO for revenue marketing while working in tight partnership with Sales and company leadership.
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This is not a brand marketing role and not a people management role. Your mandate is simple and high\-bar: create qualified pipeline that converts to revenue.
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This role is based in the San Francisco Bay Area and requires regular in\-person engagement with prospects, customers, and partners.
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Responsibilities:<\/b>
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You will personally design, execute, and optimize all programs below. This is a one\-person function run in tight partnership with Sales.<\/span>
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- Field Marketing & Events (Primary Lever)<\/b>
<\/span><\/li>- Build and execute a Bay Areaâled, multi\-city field marketing strategy (SF, Peninsula, South Bay, Seattle, LA, NY)
<\/span><\/li>- Own high\-impact formats:
<\/span><\/li>- Executive dinners and founder\-led events
<\/span><\/li>- Small, curated roundtables for senior technical leaders (VP Eng, CTO)
<\/span><\/li>- Office visits and relationship\-driven touchpoints
<\/span><\/li> <\/ul>- Own events end\-to\-end: strategy, guest list, execution, follow\-up, and pipeline attribution<\/span>
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<\/span> <\/div>- Executive & Account\-Based Programs<\/b>
<\/span><\/li>- Design account\-based field programs for high\-value target accounts
<\/span><\/li>- Run hospitality programs that keep Nexton top of mind with executives
<\/span><\/li>- Coordinate thoughtful gifting, handwritten notes, and milestone\-based outreach (fundraising, leadership changes)<\/span>
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<\/span> <\/div>- Signal\-Based Demand Generation<\/b>
<\/span><\/li>- Build playbooks triggered by high\-intent signals:
<\/span><\/li>- Fundraising announcements
<\/span><\/li>- Engineering hiring activity
<\/span><\/li>- Org changes at target accounts
<\/span><\/li> <\/ul>- Execute differentiated outreach (events, executive invites, curated experiences)
<\/span><\/li>- Avoid low\-quality outbound; every touch should feel intentional and senior<\/span>
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<\/span> <\/div>- Experimentation & Revenue Impact<\/b>
<\/span><\/li>- Run a steady cadence of new demand generation experiments (approximately one per month), each with clear hypotheses, success metrics, and learnings
<\/span><\/li>- Define hypotheses, success metrics, and ROI upfront
<\/span><\/li>- Scale what works, kill what doesnât
<\/span><\/li>- Operate with real budget ownership and high accountability<\/span>
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<\/span> <\/div>- Sales Alignment<\/b>
<\/span><\/li>- Partner tightly with Sales to convert engagement into pipeline
<\/span><\/li>- Ensure fast, disciplined follow\-up on all field\-sourced leads
<\/span><\/li>- Track influence on pipeline, conversion rates, and revenue
<\/span><\/li> <\/ul> <\/ul>What Success Looks Like<\/b>
<\/div>- Consistent creation of qualified, sales\-accepted pipeline
<\/span><\/li>- Strong executive attendance and engagement at events
<\/span><\/li>- Clear attribution between programs and revenue outcomes
<\/span><\/li>- Sales trusts and prioritizes field\-generated leads
<\/span><\/li>- Field marketing becomes a repeatable growth engine
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<\/div><\/span>Requirements<\/h3>
<\/div>- 8+ years in field marketing, demand generation, or revenue marketing in recruiting, staffing, SaaS or adjacent industries
<\/span><\/li>- Proven track record owning pipeline as a senior IC
<\/span><\/li>- High\-energy, hands\-on executor who thrives in ambiguous environments
<\/span><\/li>- Deep comfort operating in\-person with senior executives
<\/span><\/li>- Highly structured, metrics\-driven, and execution\-focused
<\/span><\/li>- Strong experimentation mindset with operational discipline
<\/span><\/li>- Comfortable working directly with founders and sales leadership
<\/span><\/li>- Prefers ownership and execution over people management
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<\/li> <\/ul>This role is ideal for someone who wants real impact, real ownership, and real autonomyâthe chance to shape how revenue marketing is done at a growing, profitable, global company.
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<\/div>What We Value<\/b>
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<\/div>At Nexton, our values shape how we build, decide, and grow together:
<\/div>- We drive efficiency through data â Insights guide our actions and help us continuously improve.
<\/span><\/li>- We succeed when our customers succeed â We move fast, stay adaptable, and aim to exceed expectations.
<\/span><\/li>- We are proudly accountable â We take ownership and focus on solutions, not blame.
<\/span><\/li>- We do the right thing â Integrity and transparency guide how we communicate and collaborate.
<\/span><\/li>- We unite as one team â We support each other and celebrate wins together. Clear communication keeps us aligned.
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<\/div><\/span>Benefits<\/h3>
<\/span> <\/div>- 4\-day work week
<\/span><\/li>- 2 Weeks PTO
<\/span><\/li>- 1 Week Sick Leave
<\/span><\/li>- December Holidays Break
<\/span><\/li>- Maternity & Paternity Leave
<\/span><\/li>- Crypto Payment in USDT (Optional)
<\/span><\/li>- Many more!
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- We succeed when our customers succeed â We move fast, stay adaptable, and aim to exceed expectations.
- Proven track record owning pipeline as a senior IC
- Strong executive attendance and engagement at events
- Ensure fast, disciplined follow\-up on all field\-sourced leads
- Partner tightly with Sales to convert engagement into pipeline
- Define hypotheses, success metrics, and ROI upfront
- Run a steady cadence of new demand generation experiments (approximately one per month), each with clear hypotheses, success metrics, and learnings
- Engineering hiring activity
- Fundraising announcements
- Build playbooks triggered by high\-intent signals:
- Run hospitality programs that keep Nexton top of mind with executives
- Design account\-based field programs for high\-value target accounts
- Small, curated roundtables for senior technical leaders (VP Eng, CTO)
- Own high\-impact formats:
- Build and execute a Bay Areaâled, multi\-city field marketing strategy (SF, Peninsula, South Bay, Seattle, LA, NY)